Yes, Black Friday deals are over for another year. But thankfully 'tis the season, so it's not too late to pick up some amazing bargains on big-brand tech thanks to the Christmas sales. There's a huge range of retailers still offering their lowest prices of the year well into December, so check out our 2024 Christmas gifts guide for the latest offers and discounts on toys, gifts for gamers, presents for photographers and more.
Flashback: Some of the hottest Black Friday deals we saw in the 2024 sales
🔥 £40 off Apple iPad: Apple iPad 10.9-inch , WAS £329, NOW £289
🔥 £300 off ASUS OLED laptop: ASUS Vivobook S 15 S5504VA 15.6-inch Laptop, WAS £899, NOW £599
🔥 GoPro deal - £100 off: GoPro Hero 12 Black, WAS £399, NOW £299
🔥 £200 ASUS laptop saving: ASUS Vivobook Go 15 E1504FA 15.6-inch Laptop, WAS £549, NOW £349
🔥 60% Beats discount: Beats Studio3 Wireless Noise Cancelling Headphones, WAS £350, NOW £140
Is Black Friday 2024 really over?
Yes, Black Friday officially began on 29th November 2024 and ended on Cyber Monday (2nd December). Our experts picked some of the most amazing deals on a vast range of top-tier tech. We updated these pages every day until the Black Friday deals disappeared. Come back here in 2025 for more.
Flashback to Black Friday deals 2024: The best we found from across the web
• Amazon deals 2024: Deals and offers on tech and more
• AO.com: Save on Ninja, Samsung, Hoover and more
• Giffgaff: Save up to £250 on smartphones
• Currys: Save big on laptops, PCs and more
• Dell: Huge savings on PCs and laptops
• eBay: Serious savings when you buy refurbished tech
• eBuyer: Up to 50% off tech during Black Friday
If you're wondering about Black Friday 2025 having been overwhelmed by the sheer choice on offer this year, or want to make sure you don't miss out on the best deals, we've put together an expert guide at the end of the article. It'll help you identify the best Black Friday 2025 deals before anyone else.
Even though the 2024 Black Friday sales event is over, we'll be back for the 2025 sale – keeping our eyes peeled every day for the best of the best, adding them to our list right here. So, be sure to check back here next year.
Your guide to the best Black Friday deals
What date was the 2024 Black Friday sales in the UK?
For 2024 Black Friday itself fell on Friday, November 29, and ran for four days, wrapping up on Cyber Monday (December 2). However, many retailers, including Amazon, Boots, Argos, John Lewis, AO, and Currys, started their Black Friday sales a week early.
What date is Black Friday 2025 in the UK?
This is to be confirmed, but we expect it to land on roughly the same dates as this year's sale. Visit What's The Best closer to the time to get the latest on Black Friday 2025.
Who else offered Black Friday deals in 2024?
Amazon Black Friday deals
With possibly the largest range of items available in one place, Amazon UK Black Friday deals often feature some amazing savings. This year's sale might be over, but, if you're the sort of shopper who enjoys browsing the virtual aisles for all kinds of deals, here's some brilliant Amazon deals pages:
Deals in Computers, Software and Accessories
Deals in TVs, Movies and Home Cinema
Deals in Video Games and Accessories
Deals in Mobile Phones and Accessories
Black Friday 2024 sales from other popular stores
You'll find many of these pages are inactive, of course, as the sale is over. But many retailers are still directing you to any current offer or deal pages, so they're worth checking out.
Currys Black Friday sale
Boots Black Friday sale
Ebay Black Friday sale
John Lewis Black Friday sale
AO.com Black Friday sale
Very Black Friday sale
Argos Black Friday sale
eBuyer Black Friday sale
Does Apple do Black Friday sales?
Yes – but you'll generally find freebies like Apple Gift Cards thrown into full-price devices rather than discounts. As one of the most popular brands during any sales event, this is a question we hear a lot. Among competing Black Friday sales from the likes of ASUS, Lenovo, Samsung and others, the Apple Black Friday and Cyber Monday sale will return in 2025.
When do Black Friday sales end?
In 2024 Amazon's Black Friday week officially finished at midnight on 2 December (Cyber Monday). But, like many others, offers continued for a week or so afterwards, so it's always worth keeping an eye on your favourite retailers. We'll continue to update our pages with the best Black Friday and Cyber Monday deals, as well as all the Christmas sales bargains when they start to appear in 2025.
Your guide to the best Black Friday deals: Top Tips
As a global sales event, Black Friday began in America to promote early Christmas shopping. Now also super-popular in the UK, you’ll find massive discounts on everything, not just tech. So, what's the best strategy for bagging the best Black Friday deals before they're all snapped up?
Be social media savvy
Are you following all your favourite brands on all of their social media platforms? On the run-up to all of the Black Friday madness, you'll need to start paying attention to your inbox. Therefore, look for all those emails you normally automatically delete and also the social media posts you scroll past. Why? Because brands reward customers that pay attention.
Plus, stay tuned to What's The Best. We'll be bringing you all the biggest and best deals and discounts throughout the event.
Brands might alert you to offers that only last an hour - which could include big-ticket items like the best Black Friday gaming PCs or deals on Apple iPhones. You might even find an extra discount or two when following their socials, and they'll also keep you up to date about exciting deals ahead of time.
Set up online accounts beforehand
If you do a lot of online shopping on Black Friday, don't lost time registering with every site. Be prepared and sign up or register for your favourite sites before the event.
It’s a good time to sign up for Amazon Prime, too. You can get a 30-day free trial and then you’re set up for next-day delivery on your Black Friday 2024 purchases.
Sign up for newsletters and updates
They might clog up your inbox for the rest of the year, but newsletters will bring you discounts. Not to mention alert you to bargains and keep you to date with Black Friday deals for 2024.
Stay up until midnight on Thursday night
Given that this is now an event lasting a few weeks, we don't think it's worth staying up all night unless you have a very particular high-ticket item in mind. The last thing you want to do is hang on and resist great deals on the items you've been waiting for, only to find they're not even on sale on the Friday or have sold out.
That said, some of the big brands' Black Friday deals often go live at midnight on the big day itself. So it definitely pays to stay awake and see which items go on sale first. You might just bag that bargain you've been waiting for.
Set a budget
Tempted by almost every deal you see on Black Friday? We recommend you set a budget and stick to it. Experts also say that you should use a credit card. It’s the safest way to pay and comes with several consumer-friendly protections. So, that said, and with this guide under your belt, you're all set for some serious Black Friday savings.
Chris Duffill is a Senior Tech Writer and reviewer for What's The Best, Yours, Closer, Grazia, Heat and more. He’s an experienced bargain-hunter on Black Friday and Prime Day - finding genuine deals on electronic and audiovisual tech from the best brands. As one of our resident experts in computing, he also specialises in PCs, tablets, smartphones, smartwatches, games consoles and peripherals.
His background in video production and digital media also means that speakers, amplifiers, turntables, TVs and streaming entertainment of all kinds are at the centre of his tech expertise. If it plugs in, lights up or makes a noise, he’ll write about it.
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