The rainbow has become a symbol of hope during the COVID-19 pandemic; you'll find it in the windows of your community and etched on to the pavements in chalk, aiming to put a smile on the faces of the key workers and those on the frontline who are doing their best to keep us all safe.
Amazon's most recent marketing campaign, 'Delivering Rainbows', pulled on our heartstrings, showing a young girl writing 'thank you' to an Amazon delivery driver, but we should've known that it meant something more.
The shopping giant announced on 18 May that its online offshoot for creators, Amazon Handmade, has launched the Rainbows of Hope storefront, featuring a selection of rainbow-adorned products that give back to the NHS.
The products are exclusively designed by five UK small business owners and the Amazon fee is donated straight to NHS Charities Together. So, buying one of these cute products not only gives to the NHS, but to small businesses, too. NHS Charities Together supports NHS staff, volunteers and patients currently dealing with the crisis, as well as in the aftermath.
Amazon Handmade is an online store that offers unique products, handcrafted by creators around the world. The businesses involved in the project are PomChick, Manta Makes, KIO Cards, Mermaid Mary’s and That’s Nice That, and the range features wish bracelets, tea towels, mugs, cards and more.
They're the perfect gift to send to someone who might be struggling, or to show them you're thinking of them. With messages for key workers, thank-yous and thinking of you sentiments, these thoughtful gifts are the perfect way to brighten someone's day.
Jade Moscrop is a Content Writer for WhatsTheBest, specialising in lifestyle topics. She also writes for Closer, Heat, and Mother&Baby.